Kane County Cougars get in on Social Networking

By on March 8, 2011

GENEVA—The Kane County Cougars are designating the game on Thursday, July 14 as Facebook Night, a new venture for the organization in social media. If the Cougars reach 5,000 fans on the team’s official facebook page (www.facebook.com/kanecountycougars) by May 5, the organization will offer Cougars facebook fans $5 off box or reserved seats for the July 14 game.

After achieving this goal, Cougars facebook fans will select several elements for the July 14 game in a series of polls posted on the Cougars’ facebook page in the weeks leading up to July 14. Some of these include choosing the Cougars’ uniform choice, in-game music and the soundtrack to the post-game fireworks show. Randomly selected Facebook fans will also have the opportunity to participate in the on-field fun by throwing a ceremonial first pitch and taking part in between-inning promotions.

“We’re really looking forward to seeing how far our loyal Facebook fans can take this promotion,” said Cougars Director of Public Relations Shawn Touney. “Social media is an important means of communications for so many organizations, but we feel like hosting a night such as this one could take our involvement with social media to a new level of fan interaction.”

As of Monday, the Cougars have nearly 2,800 Facebook fans, meaning that if each Cougars Facebook fan tells one person between now and the May 5 deadline, the first part of the Facebook Night promotion will be achieved, and facebook fans can help direct the agenda for the July 14 game, as well as receive the ticket discount.

The Cougars will keep fans informed of the “The Drive For 5,000” progress through regular updates on www.kccougars.com, the Cougars’ online newsletter and the Cougars’ Facebook page. If the Cougars reach 5,000 fans, the organization will then post regular polls on their Facebook page, asking fans to choose various in-game elements and announcing contest winners leading up to the July 14 date.