Editorial: Elburn Herald recognized for advertising excellence

By on March 12, 2009

Each year, Illinois newspapers compete in the Illinois Press Association’s Newspaper Advertising and Marketing Contest.

This year, reflecting on the advertising and marketing efforts made in 2008, the Elburn Herald had its best year at the annual conference.

Under the direction of Design Director Leslie Flint, the Elburn Herald’s two-person ad design department earned 10 awards in total. Newspapers compete against their fellow papers within their division, broken down by frequency of distribution and circulation.

The Elburn Herald competed in Division A, earning three first-place awards, four second-place awards, one third-place award, and two honorable mention. Overall, the Elburn Herald earned 31 points, just two shy of overall division winner, The Village Voices.

Flint earned first place in the most important award given to an individual, Best Ad Designer. The judges comment, “Solid design work; nice commercial print jobs.”

She and photographer/ad designer John DiDonna combined to earn first place in the most importment award granted to a design staff, Advertising Excellence. “A very clean, neat product. All ads were sharp and easy to read. Good use of color and good registration,” the judges commented.

Flint also garnered first-place honors in the Best Small Ad category, for a happy second birthday ad. “Great use of the whole picture; very readable, very creative,” read the judges’ comments.

Flint earned second-place honors for a Dynamic Tanning ad in the Best Full Color Ad category, as well as third place in the Best Small Ad category for a Trim Craft ad, and an honorable mention in the Best Ad Less Than a Full Page category for Dynamic Tanning.

The staff of the Elburn Herald worked together to earn second-place awards in Best Shared/Signature Page, for its Inside/Outside promotion. In addition, the staff earned second for Best Classified Section, as well as Best Community Focus Special Section for its 100-year anniversary commemorative section. The staff also earned an honorable mention in the Best Community Focus Special Section category for its Summer Guide section.

All in all, we at the Elburn Herald are both happy and proud of everyone involved in the advertising, marketing and printing processes. Because the newspaper is predominantly funded through advertising revenue, it is essential that the product looks clean, that the ads are creative, inviting and readable, and that both the reader and the advertising partner are satisfied with the product at the end of the day.

Because of people like Design Director Leslie Flint, we are able to not only meet those goals, but exceed them.

There are few people who can combine a high level of skill both in terms of efficiency and creativity; people who can overachieve in terms of the quantity and quality of their work are rare and highly valuable.

That is why the Elburn Herald is lucky to have such dedicated members of the team like Leslie Flint and John DiDonna.

Thank you for serving the Elburn Herald and our communities so well.