KC Cougars paying tribute to Veeck promotional staples

By on July 28, 2011

GENEVA, IL—The Kane County Cougars, Class-A affiliate of the Kansas City Royals, have announced that a Veeck Family “Night of 100 Promotions” will take place on Thursday, Aug.11, at Elfstrom Stadium. As part of the 6:30 p.m. game, the Cougars will feature a total of 100 promotions occurring before, during and after the game. The Cougars are also welcoming several special guests for the event, as former Chicago White Sox organist Nancy Faust, baseball executive Roland Hemond and sports promotions visionary Mike Veeck are scheduled to attend.

Fans, who can receive a complete list of all 100 promotions upon entering Elfstrom Stadium that evening, can expect surprises and fun around every turn as the Cougars host the Peoria Chiefs, a Chicago Cubs farm team. The Cougars will pay homage to several widely-known ballpark promotions that have taken place over the years and hold particular importance for Chicago baseball fans.

•Ballpark Shower—During the game, fans can cool off by enjoying a ballpark shower similar to the one installed by Bill Veeck in the outfield bleachers at Comiskey Park.
•Record Toss Contest—Randomly selected fans will compete in a record-tossing contest, paying homage to Disco Demolition Night at Comiskey Park in 1979. The post-game fireworks show will be themed to disco music.
•Ivy Seed Giveaway—To commemorate the installation of the outfield wall ivy at Wrigley Field in the 1930s, several fans will be awarded ivy seeds that evening.
•Nancy Faust Performance—Long-time White Sox organist Nancy Faust will bring her organ to perform during the game, including “Take Me Out to the Ballgame” during the seventh inning stretch. Don’t be surprised to hear Faust play her famous rendition of “Na Na Hey Hey Goodbye” if an opposing pitcher from the Peoria Chiefs is chased out of the game.

Other notable items on the list of “100 Promotions” for that evening include the Cougars grounds crew executing the between-innings infield drag (in drag); having one fan serve as “Mr. Kaboom Jr.” to push the button that sets off the seventh inning stretch fireworks; a “Tweet your seat” promotion; chances to “Hug an Intern,” and an opportunity for fans to play catch inside the stadium grounds.

In addition to the sights and sounds inside the park that evening, fans can win and save big as well. Fans will have a chance to win two complimentary season tickets for the 2012 Cougars season. All fans who spend $20 or more in the souvenir shop will receive 20% off, and one lucky group will be upgraded to an upper deck suite for the evening. The KidZone attractions will also be free to fans from 5:30 to 6:30 p.m.

Baseball enthusiasts will certainly recognize the presence of the aforementioned guests of the Cougars on Thursday, Aug. 11. One of the most respected executives in baseball, Roland Hemond, has 60 years of baseball experience and held two stints with the White Sox as a General Manager and Executive Advisor. Interestingly enough, the Cougars began in Geneva in 1991 as an affiliate of the Baltimore Orioles, where Hemond was GM at the time. Nancy Faust completed her final season with the White Sox in 2010 and is regarded as one of the first performers to bring rock and pop themes to the ballpark organ. Mike’s family started in baseball nearly a century ago when Veeck’s grandfather was president of the Chicago Cubs. Veeck’s father, Bill, was a Hall of Fame owner with several teams, including the White Sox. Fans can get tickets for the “Night of 100 Promotions” by visiting kccougars.com or calling (630) 232-8811.