National Family Partnership, DEA join forces for 2012 Red Ribbon Week

By on October 17, 2012

ILLINOIS—The National Family Partnership (NFP) recently announced the national contest for its 27th annual Red Ribbon Week, Oct. 23-31.

Red Ribbon Week is the oldest and largest drug prevention campaign in the country. After the murder of a DEA agent in 1985, parents, youth and teachers in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the destruction caused by drugs. This year, families can get involved by entering a contest to promote awareness in their neighborhoods and win a drug prevention grant for their schools.

Families can enter Red Ribbon Week’s contest to win a $1,000 grant for their school and a new iPad for their home. To participate in the contest, families and students will decorate the front of their homes with this year’s message, “The best me is drug free.” Studies show that substance abuse risks lessen when parents talk to their children about the dangers of drugs, and that is the goal of this year’s contest: to encourage families to talk about prevention.

To win $1,000 for their K-12 school and a new iPad, students bring the Red Ribbon Week message home by working alongside their parents to decorate their front door, mailbox, fence, etc., with the “The best me is drug free” theme. Take a photo with the family and their Red Ribbon Week decoration, then upload to or by Friday, Nov. 2 (must be parents or over the age of 18 to upload photos).

Ask family and friends to vote for your entry at between Nov. 2 and Nov. 16. Ten lucky winners from regions across the U.S. will win. Winners will be announced at events at their winning schools in December.

“Students will once again take Red Ribbon Week’s message of prevention home to their neighborhoods with this national contest,” said NFP Volunteer President Peggy Sapp. “By decorating their homes together with this year’s Red Ribbon theme, families carry the message to their communities.”

DEA Administrator Michele M Leonhart said the agency is excited to partner with the National Family Partnership on a contest that empowers communities to come together to talk about the drug problem.

“Red Ribbon Week is also when we honor DEA Special Agent Enrique ‘Kiki’ Camarena, who made the ultimate sacrifice to keep our communities safe,” she said.