Board mulls communication plan

By on May 31, 2013

by Mary Parrilli
KANELAND—The Kaneland School board on Tuesday heard a presentation regarding the future Kaneland District communications plan. Megan Jacobs, a communications consultant, worked with Superintendent Jeff Schuler, to establish a plan and to identify key areas of improvement.

The main focus and presentation to the board was regarding a new social media strategy developed by Jacobs and Schuler. The presentation cited the benefits of social media as fast information sharing, free to use, which instantly increases readership of district-generated materials and provides more external media coverage. Social media pertains to Facebook, Twitter, Pinterest and Blogger.

The board shared their support, but also their concerns.

“I know that there are a lot of already existing social media pages for Kaneland groups, such as the PTO, or the music groups, sport groups, etc.,” board member Veronica Bruhl said. “How will we integrate the existing communications? My concern is that there will be too many pages and it will be confusing to the reader.”

Schuler assured the board that they would take some more time this summer to iron out the details and provide the board with secure data.