SG approves survey contract

By on June 7, 2013

by Dave Woehrle
SUGAR GROVE—The Sugar Grove Village Board on Tuesday approved a contract with the National Research Center to conduct a survey this fall. The total cost of the survey is $13,800, which is $1,200 under budget expectations.

Village Clerk Cynthia Galbreath briefed the board on the survey process.

“We had our last survey in 2007,” she said. “Many of the same questions will be used, as the survey was well-received by the citizens and the board. It’s been a good tool in helping us serve the community.”

Key Driver Analysis (KDA) is a new feature in the upcoming survey. KDA is tool borrowed from the private sector, where purchasing choices often are motivated by services that are neither the most obvious nor chosen by the consumer.

In other words, the KDA is a way to prioritize municipal amenities based on citizen consumption.

Survey questions concerning local issues such as overnight parking policy, garbage removal fees and storm water improvement funding will also be included in the survey process.

Village Administrator Brent Eichelberger said the survey will include three open-ended questions for residents to give more specific feedback to the city. There will also be an online option for the survey.

Trustee Robert Bohler questioned the specific wording of Question No. 2, which reads: “If the village were to reduce services due to financial constraints, to what extent do you support the following changes?” Bohler said that no such reduction of services was being discussed in the budget, so it was a non-issue. He also said the survey should include citizen communication preference with the village of Sugar Grove.

Galbreath and Eichelberger noted Bohler’s suggestions.

Trustee Kevin Geary raised questions about the quantifiable aspects of the survey.

“What exactly are we doing with the data?” Geary asked. “I’d like to refresh the survey from 2007 so we can see if we’re meeting local needs in the community.”

Eichelberger agreed, but noted the bulk of the questions are standardized from state and federal levels.

Galbreath added that the survey is a four-month process.

“Nationally, the response rate is only 20 percent. In our last survey, however, we had 34 percent,” she said “We know people want to share their thoughts, so this survey is necessary.”

The board’s feedback will be taken into consideration, and the survey will be revised again before it is sent to the public.