Hill’s Country Store promotes epilepsy awareness

By on March 28, 2014

KANEVILLE—Hill’s Country Store, aka the “Purple Store,” in Kaneville, is participating in the Great Purple Cupcake Project for the second consecutive year, from now through Sunday, March 30, at the store’s location, 2S133 Harter Road.

The project is organized by the Anita Kaufmann Foundation in support of Purple Day, March 26. People all over the world participate in the project in an effort to raise epilepsy awareness.

Alexa Hill, daughter of Hill’s Country Store owners Pat and Cliff Hill, introduced the cupcake project to the store last spring during her senior year of college at Aurora University. Alexa said she discovered the purple-laden endeavor while researching for her Capstone project.

“Last year, when I was researching a business plan and the marketing needs for a bakery for my Capstone project, I came across the Great Purple Cupcake Project,” Alexa said. “I thought it would be a great idea to support since my mom’s cousin, Jimmy, died of an epileptic seizure. He didn’t know he had epilepsy.”

The color purple is used to symbolize and promote epilepsy awareness, so it was only fitting that the Purple Store get involved with the cupcake project.

As the store’s manager, Alexa bakes pies and cookies on a regular basis. Naturally, she handled all the cupcakes for the fundraiser project, baking chocolate and vanilla cupcakes with purple frosting, as well as purple-cupcake-shaped sugar cookies, all for $1 each.

The store will also have educational bookmarks available, explaining the steps that should be taken when a person is having an epileptic seizure. Alexa added purple paper cupcakes to the project so that donors can have their name on a cupcake-shaped sheet with the dollar amount they contributed. All proceeds will go to the Anita Kaufmann Foundation. The paper cupcakes will be displayed around the store, along with coloring sheets kids have decorated for the store’s coloring contest.

Coloring contest sheets can be picked up at the store and submitted through the end of this week. The girl and boy winners will be announced next week. Updates on the project and pictures from the week can be found on the Hill’s Country Store Facebook page.

“It means a lot to me to support epilepsy awareness, especially because of Jimmy,” Alexa said. “I would like for everyone to know about it.”