Elburnherald.com adds new layers of interactivity

By on March 4, 2010

Since the Elburn Herald brought its entire website development process in-house, viewership began to increase; and in the last year, the pace of the increase has sped up dramatically.

Under the leadership of assistant editor Ben Draper, elburnherald.com has seen its usage more than double in the past 12 months.

We can attribute part of that increase to continuous improvements to the site, ranging from incremental changes in the presentation to adjustments to the site’s navigation, among numerous other enhancements.

One of the underlying philosophies of the site is to constantly strive for improved interaction between our viewers and us, as well as our viewers and each other.

The site took another leap forward in interactivity recently when we launched an interactive toolbar that exists at the bottom of every page on the site.

This gives all elburnherald.com viewers the opportunity to more easily interact with the Elburn Herald, each other, and their family and friends.

One of the features allows users to directly share a page through their accounts on Facebook, Twitter or Yahoo; or they can e-mail it or share it through their Instant Messaging program.

There is a button that adds easy navigation to our photo archives as well as other key locations on the site. Next to that is a direct link to our Twitter feed, @ElburnHerald.

Those who have story ideas or thoughts and feedback to share and want to do so immediately can talk directly to a site moderator by using the “Talk to the Herald” feature at the center of the toolbar. If it is during staffing hours, the feature allows you to communicate directly with an Elburn Herald staffer and talk to them virtually in real time; and if it is not during staff hours, we will receive the message and return it immediately. This is a great way to share your ideas and feedback in a more immediate fashion.

All of these features are designed to support our mission to help strengthen the connections within our communities. Whether we serve that mission through the traditional printed stories about the people and events in our community, or through creating and improving communication vehicles online so readers can talk to us and each other more easily, it is all part of the same underlying goal.

We invite you to take advantage of these communication tools and hope to hear from you soon.